Best Practices in Planned Giving Marketing

Team7

September 25, 2018

Live streamed from Grand Rapids, Michigan to select locations across the U.S.

Join us for an interactive and highly practical half-day workshop on best practices in planned giving marketing!

Presenters:

Heather Day, Barnabas Foundation 

Nola Boea, Cross International

As a result of the workshop, you’ll learn how to…

  • Write and speak about planned giving in a clear and compelling way that resonates with your supporters.
  • Incorporate planned giving messaging into your existing marketing materials and communication channels.
  • Target your approach and messaging using audience segmentation.
  • Implement Barnabas Foundation’s new quarterly planned giving marketing plan.

Plus! You’ll hear helpful tips and first-hand accounts from a panel of professionals who are in the trenches of planned giving marketing at their organizations.

Who should attend?

  • Administrative leaders (executive director, president, CEO, etc.)
  • Director of marketing/communications
  • Marketing staff, including project manager, writers, creative team
  • Anyone who is interested in taking their organization’s planned giving marketing efforts to the next level