Best Practices in Planned Giving Marketing


September 25, 2018

Live streamed from Grand Rapids, Michigan to select locations across the U.S.

Join us for an interactive and highly practical half-day workshop on best practices in planned giving marketing!


Heather Day, Barnabas Foundation 
Nola Boea, Cross International

As a result of the workshop, you’ll learn how to…

  • Write and speak about planned giving in a clear and compelling way that resonates with your supporters.
  • Incorporate planned giving messaging into your existing marketing materials and communication channels.
  • Target your approach and messaging based on your audience.
  • Implement Barnabas Foundation’s new quarterly planned giving marketing plan.

Plus! You’ll hear helpful tips and first-hand accounts from a variety of professionals who are in the trenches of planned giving marketing at their organizations.

Who should attend?

  • Administrative leaders (executive director, president, CEO, etc.)
  • Director of marketing/communications
  • Marketing staff, including project manager, writers, creative team
  • Anyone who is interested in taking their organization’s planned giving marketing efforts to the next level