Spring 2020 Member Conference

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March 2-4, 2020

The Prince Conference Center at Calvin University
Grand Rapids, Michigan

Whether you are in fundraising, marketing or a little of both, come away from the 2020 Spring Member Conference with research-based insight and tools you can immediately apply to your daily work.

The Main Event



Proven Strategies for Planned Giving
Tuesday, March 3

Discover proven solutions in fundraising and marketing to strengthen your planned giving program.

During this fast-paced, interactive event, a panel of "Barnabas Talk" presenters will cover an array of tried-and-true planned giving strategies – each in 20 minutes or less.

"Barnabas Talk" Speakers and Topics:

  • Why Non-Cash Gifts?, Cindi Riemersma, Client Services Administrator, Barnabas Foundation
  • Legacy Societies, Sarah DeYoung, Development Specialist, Holland Home Foundation
  • Donor Stories – Why & How, Heather Day, Director of Marketing, Barnabas Foundation
  • Planned Giving on Your Website (Video Interview), Dr. Russell James, Director of Graduate Studies in Charitable Financial Planning, Texas Tech University
  • Face-to-Face Planned Giving Conversations, John Petersen, Sr. Director of Ministry Advancement, Ligonier Ministries
  • Incorporating Planned Giving Into Campaigns, Jim Bakke, Executive Director, Barnabas Foundation
  • Internal Buy-In for Planned Giving Programs, Kurt Knoll, Director of Member Relations, Barnabas Foundation
  • Planned Giving Promotion at Events, Nerus McEwen, Director of Planned Giving and Development Training, Child Evangelism Fellowship
  • Marketing on a Small Budget, Heather Day, Director of Marketing, Barnabas Foundation

Registration is $69 and includes your lunch and workshop materials.

Remote streaming “Watch Party” option also available.

Register Now

Add-On Workshops



Boost your learning experience by registering for one or both of these add-on workshops.


Planned Giving Boot Camp
Monday, March 2

Improve your ability to identify new giving opportunities and open planned giving conversations with your loyal donors.

As a result of Planned Giving Boot Camp, you will...

  • Know the key planned gift opportunities,
  • Identify best planned gift prospects,
  • Understand steps to gift completion and
  • Develop conversational skills to solicit planned gifts.

Who Should Attend?

Because this is our signature "planned giving 101" event, Barnabas Foundation recommends fundraising professionals from all member organizations attend at least one Planned Giving Boot Camp.

Registration is $69 and includes your lunch and other workshop materials.

Remote streaming “Watch Party” option also available.

Register Now


SOLD OUT! Communication Planning Workshop
Wednesday, March 4

"Okay, but... How do we incorporate planned giving marketing into our existing communication plan?" It's one of the most frequent questions we receive from our members – and the topic of this hands-on, participant-driven workshop.

As a result of the Communication Planning Workshop, you will...

  • Identify the communication channels that make the most sense for promoting planned gifts in your organization.
  • Determine how best to apply segmentation among your constituents.
  • Consider which Barnabas Foundation resources will help you accomplish your fundraising goals.
  • Walk away with a draft planned giving communication calendar for the remainder of 2020.

Who Should Attend?

This workshop is designed as a collaborative working session between marketing and fundraising professionals involved in the day-to-day decisions or implementation of donor communications, such as...

  • Director of Marketing/Communication
  • Marketing Project Manager
  • Director of Planned Giving
  • Development Office Administrators

Required Preparation

To make the most of the time allotted, participants will be asked to complete a communication channel worksheet in advance of this workshop.

Registration for the Communication Planning Workshop is now closed.



Host a Local Watch Party!

Can’t make it to Grand Rapids? Barnabas Foundation offers a live streaming option for two of the Spring 2020 Member Conference Workshops.

Registration is $49 per site and includes links to the live streams for both Planned Giving Boot Camp (March 2) and Proven Strategies for Planned Giving (March 3).

Watch party hosts will also receive a PDF version of conference materials.

Register Now